Navigating Disruption: Challenges in FMCG
The FMCG sector, historically, a massive value creator driven by high volumes, fierce competition and heavy investments in marketing, has undergone significant transformation in recent years. The traditional formula of building strong brands, expanding into new markets, and diligently managing costs is no longer enough. The sector has underperformed over recent years due to a number of challenges. Companies now face shifting consumer preferences, digital disruption, and rising sustainability demands.
Challenges include but are not limited to, managing complex global supply chains, adapting to e-commerce and omnichannel retail, and delivering personalised, eco-friendly products. Success demands agility, innovation, and the ability to balance cost efficiency with growth and differentiation in an increasingly dynamic market.
