The needs
Our client operates in a very dynamic industry, where traditional market innovation, while enabling short term growth goals, is not sufficient anymore to grow competitively in the face of category and consumer shifts. At the same time, mounting Sustainability commitments require new thinking as it became clear to our client that operational tightening alone would not be sufficient to meet increasingly challenging goals. New thinking and an ability to quickly unlock new vectors of sustainable growth became critical.
With brands operating with a lot of autonomy, our client had had multiple attempts to unlock Breakthrough Innovation across its brands and markets but at very high cost and unsuccessfully thus far. Challenges were the absence of a specific lean, agile and fit-for-purpose operational model to effectively capture the best opportunities and lead them with speed and agility to market across mostly disconnected organisations.
